Home Iowa Spirit Lake, IA: Indian Motorcycle Factory Tour

Spirit Lake, IA: Indian Motorcycle Factory Tour

In 2011, Polaris Industries, the owner of Victory Motorcycles, bought Indian Motorcycles from previous owner, Stellican, Ltd, a British company. The move piqued the interest of motorcycle enthusiasts as America's oldest motorcycle brand was back in the hands of an American company, and one with a lot of capital.

All Indian Motorcycles, as well as all Victory Motorcycles, are assembled in Spirit Lake, IA. The engines, frames, and other components are assembled in other Polaris factories, then shipped to Spirit Lake.

Factory tours are available Wednesday, Thursday, and Friday of each week, and only by appointment. Tour guides are adamant that photographs are prohibited. We were able to find photos previously published by Polaris for use in this article.

Inside the factory, there is no air conditioning. The day we took the tour, outside temperatures were expected in the mid-90s. As a result, all Indian manufacturing was halted for the day. Meanwhile, Victory assembly continued.

For the most part, each Indian and Victory motorcycle is assembled by hand, along an assembly line very much like the one used by Henry Ford with the Model A.

But instead of a guy pulling a platform to each station, each motorcycle frame is mounted to a robotic platform. The robotic platform reads a strip of yellow tape on the floor and drives itself to each station. Project managers can simply pull up the tape, and lay it back down in a different direction if need be.

The tour takes you right up to each station, close enough to bump and brush up against each worker, watching them bolt on each piece, and move each platform on to its next station.

At any moment, someone at a station can halt the assembly process, and everything comes to a stop as project managers investigate the problem.

Once assembled, a motorcycle is taken into a dyno testing room where its ran through several tests. If it passes, it goes to into a specialized crate, and shipped to a dealer. The tour guide allowed us to gather around the window of the testing room as we watched a guy take a Victory 8-Ball up to its limits.

There's also a woman who randomly pulls out crated motorcycles, and does a quality check going through hundreds of items.

All painting is done in the same facility. The tour takes you through there too.

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At this time, Polaris is building Indian motorcycles for customer orders only. Dealer stock won't be assembled until at such time the executives at Polaris can gauge consumer demand and determine how many units to assemble.

Unlike Harley-Davidson, all Indian and Victory motorcycles are assembled by non-union workers. Every worker in the factory is employed by Doherty Staffing Solutions. To get a job at the Spirit Lake facility, you apply through Doherty, who has an office at the facility, and you become a temporary. If Polaris determines you're a good fit, they bring you on full time, though you remain an employee of Doherty. The result is lower staffing costs for Polaris, and easier elimination of problem workers.

2014 is also the first model year where Indian motorcycles were designed by Polaris. With the 2011, 2012, and 2013 model years, Polaris built Indians based on the Stellican, Ltd design.

The tour itself runs about one hour and is free. There's no food and no souvenirs aside from copies of their brochures.

Indian & Victory Motorcycle Factory Tour
1900 Hwy. 71
Spirit Lake, IA 51360
Phone: 712-336-3797